The POZCAST: Career & Life Journeys with Adam Posner

Arah Sims: Founder & CEO Exploring the Intersection Between Beauty & Purpose

Episode Summary

In this episode, I’m joined by Arah Sims, and we talk about her journey in starting Kyutee Beauty in the middle of the global pandemic. Arah is a great example of someone who has been able to harness her own tenacity to make the best of a bad situation, and applied it to a need that she saw in the marketplace. Since the world has nearly closed down, Arah was able to take an existing technology in the nail and beauty industry and add her own spin and purpose to it. Just because people can’t go outside anymore doesn’t mean that they don’t want to take care of themselves and look good, and Kyutee’s success is a testament to that. But for Arah, it goes far beyond helping people feel good about themselves and the way they look. Arah has also partnered with some pretty powerful people and entities, including Michelle Obama. By way of Michelle’s “When we all Vote” initiative, Arah was able to spread awareness of her product, and more importantly the importance of voting. As a woman of color, Arah shares her perspective on the recent events relating to the Black Lives Matter movement and how she’s dealt with inequality in her own career. She’s got some wise words for entrepreneurs facing the same problems, and of course breaks down what her north star has been in tough times. Tune in to hear more about Nascar, business, thrill-seeking and efficiency on this episode of The POZCast! If you enjoyed this episode, please leave a review/rating: The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! For more, please visit thanks!

Episode Notes

2:13 - Arah's Introduction
3:20 - Launch of 'Kyutee'
4:25 - Fighting Boredom during Covid
5:12 - Arah's Property Manager Experience
6:42 - What is so special about 'Kyutee'
7:48 - Process of starting a business
8:23 - Market Research
9:23 - Target Market
10:01 - The Process of Selling the product
11:27 - Future of 'Kyutee'
12:21 - Arah Sim's Mission Statement
13:03 - Entrepreneurship
14:21 - Michelle Obama's impact
15:15 - Social Justice
16:54 - Brand's Social Responsibility
17:38 - Challenges of Entrepreneurship
19:38 - Diversity in Entrepreneurship
22:31 - Advice to New Entrepreneurs
23:28 - The Good, The Bad and the Ugly
24:21 - The word 'Authentic'
25:47 - Greatest piece of advice
26:41 - Arah Sim's Super Power
27:03 - What is Arah's North Star?