In this episode, Chiara Adin, co-founder of the successful experiential agency, N/A Collective, tells us what it’s like to work with some of the biggest brands in the world. Chiara has created experiential marketing campaigns for Nike, Twitter, Tommy Hilfiger, SoundCloud, UnderArmour, Dell, Alienware, NBC, Stella Artois, Mercedes Benz and more. Her experience is extremely vast across these immense brands and campaigns, and Chiara provides a ton of insight on the work she’s done. Chiara started out at MKTG and then eventually followed higher management to Mother, where she took on entire campaigns such as the Mario Kart launch with the Nintendo Wii at a very early age. This set the bar of her career and the 360 campaigns that she would be running very high, and prepared her to handle some big projects down the road. Recently, Chiara co-Founded yak.live, a new platform that seamlessly aggregates live content from all across the internet, organizing and categorizing it in one easy to find place. Join us as we talk about her career trajectory, what the future of event-marketing looks like and how live-streaming has exploded. Chiara is a tremendous, creative leader and I am excited to bring you her story, insight and wisdom. Thanks for joining us! If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! https://bit.ly/2Fbm/BZ1
2:37 - Rewind into Chiara's Life Journey
5:36 - All Titles are Mothers
6:32 - Reason behind building NA Collective
8:41 - Biggest Challenge in initial launch
12:07 - Story behind the name 'NA Collective'
13:30 - Leader of your own company - How is it different
17:27 - How has Pandemic Effected the industry
21:04 - Social Distancing - How do the Brands still keep up with the Engagement
22:37 - Out of the Box Engagement
23:16 - Favorite Experience at NA Collective
27:25 - Yack - Live Streaming
36:26 - What excites you!
39:14 - What is being Authentic?
39:40 - Greatest Piece of Advice
40:22 - Silver Lining during Crisis
43:40 - Chiara's North Star