On episode 116 of #thePOZcast, my guest David Brier and I break down the concept and art of branding. David is well recognized as an expert in the field of helping companies brand themselves, and he enlightens us with the journey that led him to that specialization. Creativity oozes out of David; we start the interview acknowledging an oil painting of George Harrison that he did when he was 15 years old that hangs behind him. David spent a ton of time absorbing all sorts of creative influences, his lead inspirations being Rembrandt, Michelangelo, and DaVinci. He also had a love and admiration for the artistic culture in Greenwich Village and would walk around and learn first-hand from observing the sights there in his youth. David has created an Amazon Bestselling book on branding titled “Brand Intervention: 33 Steps to Transform the Brand You Have into the Brand You Need” the foreword of which was written by Shark Tank host Daymond John. Daymond is joined by other top entrepreneurs such as Grant Cardone in endorsing David as a brilliant mind in branding. We then break down some of David’s projects specifically, and get into the nitty-gritty of David’s approach. One particular project resulted in a 300% increase in sales for a packaging redesign, without any other marketing push, in the middle of a sales quarter that typically sees a decline in units moved. The improvement in packaging design was a result of David’s attention to detail as well as his insight into consumer perception and behavior. Finishing up, David and I break down how businesses have been responding to COVID-19 with their actions and brands. This is a great episode for anyone trying to capture and embody the essence behind their business or passion, as well as those that are just intrigued by the intersection of flawless creativity and execution. If you enjoyed this episode, please leave a review/rating: https://ratethispodcast.com/thepozcast The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today! https://bit.ly/2Fbm/BZ1
1:40 - Taking Online .. Offline
2:46 - David's Introduction
5:43 - Food Analogy
6:07 - Origin of Creativity
9:29 - First Gig
12:18 - First Aha Moment / Difference between Advertising and Branding
14:22 - Logo Making
16:27 - Books on Branding
19:46 - Definition of Brand
20:30 - How to stand out in the noise
21:11 - Be inquisitive
23:09 - What are things David is proud of?
24:39 - Marketing is a Therapeutic Exercise
26:33 - Shift Brand Perception
30:31 - Brand Prospective during Covid
37:01 - Brand that have done well in Pivoting
38:24 - How to brands stay top of the line
41:03 - Online Brand Recognition
41:53 - Personal Branding