The POZCAST: Career & Life Journeys with Adam Posner

Erik Huberman: Founder & CEO at Hawke Media: Real Entrepreneurship

Episode Summary

In this episode, my guest Erik Huberman, Founder & CEO at Hawke Media and I focus on what it means and takes to be an entrepreneur at the core of everything you do. Erik puts it best when he says that his pivotal moment as an entrepreneur was when he asked his father for a guitar, to which his father replied “get a job.” Instead of replying with “I’m eight years old” Erik replied with action, and started his first side hustle selling beanie babies. Erik’s ability to build ventures is well-demonstrated by his track record-- he launched and sold two successful ecommerce businesses early in his career and has gone on to build multiple organizations in both the venture and agency space.  His current primary role is leading Hawke Media as an “outsourced CMO” solution for many of the world’s most prominent companies. Erik works hard to live up to that value add as a true resource to aid companies just as a CMO would, and offers that to a large pool of his clients. We dig deep into the mentality and drive it takes to be an entrepreneur, and what it means to take a swing at an opportunity whenever you’re up at bat. Erik walks us through what it’s been like operating through the pandemic, and talks about how that experience actually helped him to become more confident in his business. He also gives some first-hand tips for new entrepreneurs raising funds for the first time, and when it makes sense to take money versus bootstrapping. Join us for this episode of The POZcast to hear more about Erik’s story! If you enjoyed this episode, please leave a review/rating: The POZCast is brought to you by our friends at Interseller - the prospecting + outreach platform of recruiters and sellers. Whether you’re doubling down on business development or recruiting talent, Interseller does all the heavy lifting of finding contact data, automating the email and follow-up process, and syncs all that rich data into 20+ CRMs and ATSs. Reach out and get going in a 2-week *free* trial today and let them know you heard about them from Adam on the POZCast. Check out a free demo today!

Episode Notes

2:39 - Erik's Introduction
4:17 - First Hand Experience in Growing a Career
6:40 - Defining Moment
8:24 - Guitar as a Hobby
9:02 - How to Unwind - destress during Creative Block
9:43 - Origin of Hawke Media
11:43 - The word ' Disruptive'
12:32 - What Motivates you or Drive you
13:30 - Doing something wrong / How to take critical feedback
14:13 - Podcast for everyone - Not
14:37 - Views on FundRaising
17:44 - Skillset need in newcomers
18:29 - Relationship Matters
19:30 - Sharing Value Proposition
19:56 - Core Attributes in Ideal Client
21:50 - How to assess soft skills
23:52 - Effect of Covid in Business
24:55 - Remote Work - How to keep up the vibe?
28:53 - Having a Plan B?
32:05 - What is Tenacity?
32:25 - Greatest Piece of Advice
33:06 - Greatest Professional Accomplishment